Kitsch is a global beauty brand founded in 2010 by Cassandra Thurswell. Starting with hair accessories, the company has rapidly expanded to offer a wide array of beauty and lifestyle products, including hair care, skincare, sleep accessories, and shower essentials. Kitsch emphasizes creating accessible and elevated beauty solutions with a focus on sustainability. The brand's growth has been significant, and its products are now available in over 20,000 retail locations worldwide.
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