Sol de Janeiro

Sol de Janeiro is an American skincare and fragrance brand that was founded in 2015 in New York by Heela Yang, inspired by the vibrant and body-positive culture of Brazil. After moving to Brazil, Yang noticed the unique Brazilian approach to beauty, emphasizing self-love and joy, which she sought to capture in her brand. Starting with the now-iconic Brazilian Bum Bum Cream, Sol de Janeiro quickly gained popularity for its indulgent textures and signature almond and vanilla scent, known as Cheirosa '62. The brand's philosophy, "Love It. Flaunt It. You've Got It," reflects the Brazilian spirit of celebrating one's body. In 2021, the L'Occitane Group acquired a majority stake in Sol de Janeiro, recognizing its significant growth and cultural impact in the beauty industry.

While drawing inspiration and many key ingredients from Brazil, Sol de Janeiro manufactures its products in the United States, primarily in facilities located in New Jersey and California. The company emphasizes its commitment to cruelty-free practices and formulates its products without parabens, sulfates, phthalates, mineral oil, and microplastics. They partner with manufacturers who prioritize resource efficiency and are actively working towards more sustainable packaging solutions, including making all plastic and non-plastic packaging reusable, recyclable, or compostable by 2025. This dedication to both product quality and environmental responsibility underscores Sol de Janeiro's approach to beauty.