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Sol de Janeiro

Brand website

Sol de Janeiro is an American skincare and fragrance brand that was founded in 2015 in New York by Heela Yang, inspired by the vibrant and body-positive culture of Brazil. After moving to Brazil, Yang noticed the unique Brazilian approach to beauty, emphasizing self-love and joy, which she sought to capture in her brand. Starting with the now-iconic Brazilian Bum Bum Cream, Sol de Janeiro quickly gained popularity for its indulgent textures and signature almond and vanilla scent, known as Cheirosa '62. The brand's philosophy, "Love It. Flaunt It. You've Got It," reflects the Brazilian spirit of celebrating one's body. In 2021, the L'Occitane Group acquired a majority stake in Sol de Janeiro, recognizing its significant growth and cultural impact in the beauty industry.

While drawing inspiration and many key ingredients from Brazil, Sol de Janeiro manufactures its products in the United States, primarily in facilities located in New Jersey and California. The company emphasizes its commitment to cruelty-free practices and formulates its products without parabens, sulfates, phthalates, mineral oil, and microplastics. They partner with manufacturers who prioritize resource efficiency and are actively working towards more sustainable packaging solutions, including making all plastic and non-plastic packaging reusable, recyclable, or compostable by 2025. This dedication to both product quality and environmental responsibility underscores Sol de Janeiro's approach to beauty.

What this brand makes (from our catalog)

Based on the live listings we currently show for Sol de Janeiro. Category labels follow how we group those listings on our site - they are not a full picture of everything the company sells.

  • Body Sprays
  • Moisturizers

Moisturizers

3 active listings from Sol de Janeiro in this grouping.

Manufacturing & sourcing transparency

This merchant record flags imported components at the brand level in our database.

None of the 7 listings here currently include a U.S. state in the manufacturing location fields we store.

Catalog signals (data-only)

Analytical summary from the same product rows we expose publicly—no paid endorsements or invented certifications.

  • Active catalog size: 7 listings (same filters as the paginated list below).
  • This hub spans 2 distinct assigned product categories on our site taxonomy.
  • 0 of 7 listings include at least one product option on file.

How to shop Sol de Janeiro

  • Effective prices among the listings highlighted above run about $18.99–$30.86 (sale price when set, otherwise list price).
  • Use the grouped sections above to shop by the site categories these SKUs are filed under for Sol de Janeiro.
  • When variants exist, open the listing on the merchant site for full option selectors; cards here stay focused on category, price, and origin.

Full catalog: Sol de Janeiro

Every product here is one we currently attribute to this brand, with the same sort controls as above. Each card repeats the category and origin details we have on file for that listing.