Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner in 2015, rapidly rose to prominence as a leading beauty brand, fueled by Jenner's significant social media presence and initially known for its highly sought-after Lip Kits. The brand quickly expanded its offerings to include a wide range of makeup products, from eyeshadow palettes and highlighters to foundations and concealers, all packaged with a sleek and recognizable aesthetic. Kylie Cosmetics tapped into the direct-to-consumer model with remarkable success, creating a sense of urgency and exclusivity through limited-edition releases and collaborations, solidifying its position as a major influencer in the contemporary beauty landscape.

The manufacturing of Kylie Cosmetics products takes place in both the United States and Europe, with ingredients being sourced globally. While the company maintains a presence in Oxnard, California, where its operations are based, its formulations are created and produced in facilities within the USA and Europe. This dual manufacturing strategy allows Kylie Cosmetics to leverage the expertise and capabilities of different regions in cosmetic production, ensuring a consistent supply of products to meet international demand while adhering to quality standards.