Dae Hair emerged from the sun-drenched landscapes of Arizona, founded by Amber Fillerup Clark with the aim of bringing a fresh, clean, and desert-inspired approach to haircare. Recognizing the need for effective yet gentle formulas, Dae's initial offerings featured simple, plant-based ingredients designed to nourish and revitalize hair without harsh chemicals. The brand quickly resonated with consumers seeking a more natural and effortless beauty routine, characterized by its vibrant packaging, signature citrus scents, and a focus on creating healthy, manageable hair that reflects the ease and beauty of the desert environment. Dae's philosophy centers on creating accessible luxury with a touch of Southwestern charm.
Dae Hair products are predominantly manufactured in the United States. This dedication to domestic production underscores the brand's commitment to quality and allows for stringent control over the manufacturing process. While certain globally sourced ingredients may be utilized for their unique benefits and efficacy, the formulation, blending, filling, and packaging of Dae's shampoos, conditioners, styling treatments, and hair oils are primarily carried out within the USA. This focus on American manufacturing supports their aim of delivering high-quality, thoughtfully crafted products with transparency and a connection to their Arizona roots.